Pay Per Click Seminar a Success!

Thanks to all who joined us last Friday! Our most recent internet marketing seminar, "Using Google AdWords to Find New Customers," was a success. We had a great crowd that included a number of previous seminar attendees and quite a few new faces as well. As our seminar series continues, we're continually impressed with the wide range of businesses represented. It's a testament to how much potential we all see in Google's stronghold on internet search, and how valuable it is to be on top of that wave.

Seminar attendees learn about AdWords strategies

Seminar attendees learn about AdWords strategies

This particular seminar focused on helping businesses leverage the opportunity of Google's Pay Per Click services and reporting tools, with the goal of reaching quality traffic in a cost-efficient way. Led by Jo Stumpner, Top Floor's PPC Marketing Manager, seminar attendees explored:

  • What makes Google PPC so potentially effective
  • How to identify your target audience and track website goals accordingly
  • Establishing target keywords and negative keywords
  • Organizing your PPC account structure (campaigns, adgroups, ads)
  • What a "quality score" is (and why it matters)
  • How to optimize your campaign based on your specific goals
  • Measuring, monitoring, adjusting and controlling your campaign
Top Floor's Jo Stumpner leads a Google Adwords seminar

Top Floor's Jo Stumpner leads a Google Adwords seminar

If you missed out on this seminar, take heart! The talented Jo Stumpner will again be sharing her expertise when this Google AdWords workshop reoccurs late this coming summer. Also on tap:

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