Yearly Archives: 2011
The Sky Is Falling or Why Your Website Traffic Tanked
Here at Top Floor Technologies, we get to see all kinds of interesting stuff. Recently while performing a strategic review for one of our clients we almost had a heart attack.
Need Content Ideas? Check Google Analytics
It’s 8:35 a.m. on Thursday morning. You haven’t had a chance to finish your first cup of coffee when the boss asks for ideas for a blog post by 9 a.m. You desperately try to come up with some ideas, … Continue reading
Google Now Hiding Some Search Info from Non-Advertisers
There was some news out of Googleland recently that will impact the level of information marketers will have about visitors to their site. Unsurprisingly it’s probably going to benefit Google at the expense of marketers. Let’s take a look at … Continue reading
What’s New with Google’s Sitelinks?
In case you missed the news, Google launched a new version of website sitelinks on August 18th this year. The new sitelinks are bigger and better than their predecessor. Here’s what it looks like in the SERPs (search engine results … Continue reading
Improve Your Form Conversion Rate
Conversion rate is the percentage of visitors to a page or site who take a desired action. A desired action could be requesting a free trial, watching a live webinar, requesting a quote or downloading a whitepaper, just to name … Continue reading
Want Customers to See Your New Site? Send an Email Blast
Last April, we redesigned Industrial Vacuum‘s website with improved site layout and navigation. After the site launch, Industrial Vacuum came to us and started a question, “how do we let our current customers and potential leads know what’s new about … Continue reading
SMX Part 3: Content Marketing – Getting Started
This post–written by Jim Bernthal, owner of Top Floor Technologies–is the 3rd in a 3 part series recapping SMX Advanced, the national search marketing conference held this summer in Seattle. SMX Part 1: Best Practice Won’t Win the Race SMX … Continue reading
Understanding the User 101
The way that your Website is organized and designed plays a critical role in your marketing success. If your site is not laid out effectively and easy to navigate you could inadvertently be driving away valuable site traffic – this … Continue reading
SMX Part 2: Educational Content Marketing
This post is the 2nd in a 3 part series recapping SMX Advanced, the national search marketing conference held last month in Seattle. Read SMX Part 1: Best Practice Won’t Win the Race Educational Content & Marketing When you live … Continue reading
Are you listening?
Top Floor’s most recent seminar—Social Media Bootcamp—featured Senior Search Marketer Tony Verre. This recap of the seminar is brought to you by Shan Leamon, Top Floor Tech’s programming intern. Social media isn’t just another advertising platform. It’s a two-way street, … Continue reading
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