Yearly Archives: 2010
Tracking Local Listings In Google Just Got A Whole Lot Easier
Until recently, business owners have been kept in the dark on how their site ranks within Google’s map results, or “map pack”. So if users are adding their location to the front of their search query, like “New Berlin Pizza”, … Continue reading
I’m Already Ranking Well – Do I Still Need Pay-Per-Click?
A question fortunate businesses often ask when they’ve reached the summit of the search engine results pages for their industry is – now that I’m at the top, why pay for the additional exposure? Well, you lucky dogs, it turns … Continue reading
Five Tips to Improve Your Website Results
How many times have you visited a Website and abandoned the site almost immediately? Most of us come across ineffective Websites every day. In too many cases, businesses make it difficult for their Website visitors to engage with them and … Continue reading
Don’t Start With Search
Don’t Start With Search, there may be more immediate and cost effective ways to generate leads. In addition it’s worth while to first make certain you have a solid foundation ala branding and positioning strategy in place. Continue reading
Site Structure: Finding The Needle In The Haystack
As the idiom goes, trying to find a needle in haystack is very hard. In this case, the needle is a single page, with the haystack being an entire 500+ page site. Why do I need to find just one … Continue reading
8th Annual Hike For Hunger 2010
Did you know that over 105,000 Milwaukee area children receive food from Feeding America? 18% of these children miss meals all together because there is no food to eat. You may ask yourself, “How can I help?” You can help … Continue reading
Top 5 PPC Mistakes – #5: Running Search and Display Network in One Campaign
As most business owners & marketing professionals know, Google Adwords allows campaign managers to advertise within Google’s search results (or “search network”), allowing them to target specific keyword phrases. What most business owners & marketing professionals don’t realize, however, is … Continue reading
Top 5 PPC Mistakes – #4: Failing to Track Performance
Why Tracking PPC Traffic Is Critical It’s 2010 and still many PPC campaign managers are missing the final, critical piece to running a successful Pay Per Click campaign: tracking visitors once they’ve reached their site. They create sensible adgroups, write … Continue reading
Top 5 PPC Mistakes – #3: Too Many Keywords in an Ad Group
This is the third post in a series of the top 5 mistakes PPC campaign managers make. Each ad should be as specific to the user’s search intent as possible. Let’s say you sell coats. You may have a list of … Continue reading
Top 5 PPC Mistakes – #2: Sending All Traffic to Your Home Page
This is the second post in a series of the top 5 mistakes PPC campaign managers make. Many beginner PPC campaign managers spend so much time and effort on writing good ad text and compiling a strong keyword list that … Continue reading
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