Yearly Archives: 2009
Top Floor to Speak at Business Education Seminar Series in Milwaukee
Top Floor Technologies is pleased to announce our participation in an upcoming series of business education seminars offered by the UWM Small Business Development Center. These two-hour seminars are partially funded by a special SBA grant and offer education on … Continue reading
Common Mistakes on B2B Websites – Part 3
In our business, we’re reviewing and improving B2B Websites every day. I continue to be amazed at some of the issues that come up again and again. For every site that gets it right, it seems that at least five … Continue reading
Impact of Increasing Your Conversion Rate on Your Bottom Line
There are only two ways to get more conversions; more visitors or a higher percentage of conversions. In this post I will cover the impact that getting more visitors to convert has to your bottom line. We first need to … Continue reading
Search is from Saturn Traditional Marketing is from Mars- part 2
In part one I strived to address the fact that because there still tends to be such a wide divide between the mindset of the traditional marketing agency person and the search marketing person that often times clients do not … Continue reading
Common Mistakes on B2B Websites – Part 2
How many times have you visited a Website and struggled to understand the purpose of the site or how you might take a next step of engagement? Perhaps it’s an issue of misguided content, poor navigation, a phone number that’s … Continue reading
Being #1 in Google is Only The Start
Great News!!! You just received your most recent search engine ranking report and the investment has paid off. Your top trophy keywords are now ranked #1 on Google. I guess this means you can shift your search engine optimization budget … Continue reading
New Visitors VS. Returning Visitors in Google Analytics
Recently during a client review we got into a discussion on how Google Analytics determines whether a visitor is new or returning and how long they are considered returning. I was pretty sure I knew the answer, but for the … Continue reading
The Holy Grail of B2B Marketing: Social Media
Is Social Media Really For B2B Marketing? What does every B2B want? More business, more reach, and more consumers. The last few years have seen an explosion of business-to-business getting involved in search marketing in one form or another. Mainly, … Continue reading
Search is from Saturn Traditional Marketing is from Mars
After being involved with search marketing for over 25 years (yes, over 25 years …) it still continues to amaze me how much of a divide there is between the search community and the traditional advertising community; It’s almost as … Continue reading
Measuring Website Performance
Measuring the performance of a website is akin to tuning an F1 race car for a Grand Prix. It is vital to get all the correct data in order to make the right decisions. However, too many businesses look blindly … Continue reading
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