Increasingly, prospects will search for you online before they will call you. Your virtual presentation has become your business’s first impression and the most important first contact. Unfortunately, many businesses are not taking advantage of this opportunity to engage their visitors and may ultimately lose opportunities. Listed below are five tips to help you create an enhanced user experience and improve web results.
Five Practical Tips to Improve Your Website Results
Posted in Analytics, Conversion, Design, Marketing, PPC, SEO, Usability, industrial marketing
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How to Better Market Yourself and Your Company on LinkedIn? (Part 1)
I started my adventure on LinkedIn before graduating from college. As a lot of college students, my primary goal was to end up with a decent job out of it. I collected business cards after every networking event and sent everyone a request on LinkedIn. No follow up; no conversation; no engagement; we’re JUST connected and that’s all.
If you are doing the same thing as what I did in the past, you’ve missed a lot.
Building up connections and creating your profile page on LinkedIn is just a start. The key is to maximize your returns by staying on top of it and marketing yourself and your company. Here are some food for thought I learned from my own adventure with LinkedIn. Hopefully, you would find them valuable too.
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Posted in LinkedIn, Marketing, Social Media
Tagged B2B, LinkedIn, online marketing, social media
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Why Google AdWords?
Learn more about our educational internet marketing seminar series.
Posted in Marketing, PPC, Seminars and Events, industrial marketing
Tagged google adwords, online marketing, PPC, search engine marketing, seminar
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CSR- Not Just Another Acronym!
After working here at Top Floor for two months, I thought this would be the perfect opportunity to reflect on my role and put into writing what it is that I do every day. I hope to provide you, the reader, with a little peek “under the hood” of our customers’ first line of contact- the Client Services Representative.
Some of you might wonder what a Client Services Representative does and what role they play in the website design, development, and search engine management process. It might be natural to think of us as middle-men. Just a roadblock in the communicative efforts between a specialist and the client. In fact, CSRs serve an invaluable role in the customer experience.
Posted in Client Service, Marketing, Miscellaneous
Tagged account service, B2B, client service, online marketing
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Why Slow Loading Websites Lose Customers
How many customers do you lose by having a slow loading website?
If you’ve ever seen the movie Office Space, then you know about the scene where they beat up the fax machine because of an issue with it saying “PC Load Letter” over and over again.
Do you ever get the same feeling with slow loading websites? I can tell you that from a user’s perspective, it is very frustrating. Who wants to go to a website that takes years to load?
Twitter’s Record-Breaking Year
I know we usually write serious posts about how to improve your marketing, but today I’d like to take a lighter approach. So how about some fun 2011 Twitter stats?!
Twitter announced that they averaged over 1 billion tweets every five days in 2011, but certain topics were recorded as having the highest tweets per second ratio. (The results were recorded at the peak of frequency). And if you can guess the number one tweet of 2011, I owe you a Follow Friday shout out.
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Posted in Miscellaneous, Social Media
Tagged 2012, record, social media, tim tebow, tweets, twitter
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Engage your Audience within Online Communities
As PR professionals, we used to spend a lot of efforts on developing good relationships with media and anxiously hope that the editor will pick our press release and make it into an inviting news story. However, we sometimes failed on being noticed, especially if you worked for a small business.
In order to educate and engage your audience in a more interactive way, instead of depending on a press release it’s time for you to craft your own business stories within online communities. In this post, I’d like to share with you several useful online platforms to publicize different kinds of stories and information.
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The Sky Is Falling or Why Your Website Traffic Tanked
Here at Top Floor Technologies, we get to see all kinds of interesting stuff. Recently while performing a strategic review for one of our clients we almost had a heart attack.
Posted in Analytics, SEO
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Need Content Ideas? Check Google Analytics
It’s 8:35 a.m. on Thursday morning. You haven’t had a chance to finish your first cup of coffee when the boss asks for ideas for a blog post by 9 a.m. You desperately try to come up with some ideas, but your mind is blank. Don’t stress. There’s an excellent resource at your fingertips: Google Analytics.
Posted in Content
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Google Now Hiding Some Search Info from Non-Advertisers
There was some news out of Googleland recently that will impact the level of information marketers will have about visitors to their site. Unsurprisingly it’s probably going to benefit Google at the expense of marketers. Let’s take a look at what’s changed and how it might impact your business. Continue reading
Posted in Analytics, Google Updates, PPC, SEO
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