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I know we usually write serious posts about how to improve your marketing, but today I’d like to take a lighter approach. So how about some fun 2011 Twitter stats?!
Twitter announced that they averaged over 1 billion tweets every five days in 2011, but certain topics were recorded as having the highest tweets per second ratio. (The results were recorded at the peak of frequency). And if you can guess the number one tweet of 2011, I owe you a Follow Friday shout out.
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As PR professionals, we used to spend a lot of efforts on developing good relationships with media and anxiously hope that the editor will pick our press release and make it into an inviting news story. However, we sometimes failed on being noticed, especially if you worked for a small business.
In order to educate and engage your audience in a more interactive way, instead of depending on a press release it’s time for you to craft your own business stories within online communities. In this post, I’d like to share with you several useful online platforms to publicize different kinds of stories and information.
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Here at Top Floor Technologies, we get to see all kinds of interesting stuff. Recently while performing a strategic review for one of our clients we almost had a heart attack.
There was some news out of Googleland recently that will impact the level of information marketers will have about visitors to their site. Unsurprisingly it’s probably going to benefit Google at the expense of marketers. Let’s take a look at what’s changed and how it might impact your business. Continue reading
In case you missed the news, Google launched a new version of website sitelinks on August 18th this year. The new sitelinks are bigger and better than their predecessor. Here’s what it looks like in the SERPs (search engine results page):
Conversion rate is the percentage of visitors to a page or site who take a desired action. A desired action could be requesting a free trial, watching a live webinar, requesting a quote or downloading a whitepaper, just to name a few. Most decision makers at manufacturers have very tight schedules, which don’t allow them time to make the action unless (1) the message drives their interest and (2) the process is easy.
At Top Floor’s most recent seminar, Website Usability Workshop, presenter Shane Fell shared his experiences in enhancing conversion rates with an example of Wisconsin Oven in redesigning its contact form.
Last April, we redesigned Industrial Vacuum‘s website with improved site layout and navigation. After the site launch, Industrial Vacuum came to us and started a question, “how do we let our current customers and potential leads know what’s new about our site?”
Good question. If people are not even aware of the new opportunities available for them, what’s the point of your work?
To help Industrial Vacuum we planned, designed and sent an email campaign using Campaign Monitor. The email was hugely successful in opens and click throughs. There also ended up being a surprise increase in leads from their site after the eblast.
This post–written by Jim Bernthal, owner of Top Floor Technologies–is the 3rd in a 3 part series recapping SMX Advanced, the national search marketing conference held this summer in Seattle.
As I said in my previous post, I’m not suggesting that you drop everything to develop a social media or content marketing strategy. What I am suggesting is that you take a simple—but extremely important—step in that direction. Continue reading
The way that your Website is organized and designed plays a critical role in your marketing success. If your site is not laid out effectively and easy to navigate you could inadvertently be driving away valuable site traffic – this is why it is essential that you understand your site users.
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