Jul 25 2017
Ice Cream Faces

The Many Faces of Content Marketing

Content-marketing • by: Sarah Kloth

What Types of Content Marketing Should I Use?Failing to diversify proves to be one of the most common marketing mistakes made when it comes to content and inbound marketing. Many organizations place all of their eggs into one basket - typically a blog.

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Jun 30 2017
Friends or Foes

PPC & SEO: Friends or Foes?

PPC • by: Anne Koepp

There is a long running debate between digital marketing specialists about "which is better", PPC or SEO. You can find countless articles on the subject comparing and contrasting the two, weighing their advantages and disadvantages side by side.

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Jun 13 2017
Colorful fish in a sea of plain fish

One of the most difficult tasks marketers and business owners alike are facing in 2017 is how to stand out in an ever-increasing amount of internet clutter, as digital advertising becomes the fastest growing advertising segment.

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Jun 06 2017
Email Marketing 101

Webinar Highlight: Email Marketing 101

Email Marketing • by: Adam Buettner

We're featuring another webinar on our blog today - this is the first in a series of three webinars on Email Marketing. Get all of the basics with this great overview of email marketing directly from one of our specialists.This week's featured webinar is: Email Marketing 101

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May 31 2017
DrupalCon

DrupalCon 2017: An Overview

Web & Responsive Design • by: Martha Herdendorf

In April, one of our developers, Tony, traveled to Baltimore for DrupalCon 2017. Tony specializes in the development of the Drupal sites we build here at Top Floor and he is always invested in learning more about the changes happening at Drupal.

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May 25 2017
Man in hat

Webinar Highlight: Paid Search 101

PPC • by: Steven Bauer

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard to commit time to listening to webinars so we're going to highlight our recent events here on our blog. 

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May 05 2017
Notebook - Planning

Webinar Highlight: Website Planning: Defining Your Goals & Needs

Web & Responsive Design • by: Martha Herdendorf

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard to commit time to listening to webinars so we're going to highlight our recent events here on our blog. 

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May 02 2017
Child with questionmarks

5 Basic Questions You Should Be Asking About Your Website

Web & Responsive Design • by: Martha Herdendorf

Do you have a responsive website? More than 50% of all searches were done on mobile devices last year. With an increasing amount of web traffic coming in from different sources, it is essential that your website is optimized for usage to improve you user-experience and functionality.

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Apr 21 2017
Chalkboard Strategy

Webinar Highlight: The Importance of a Digital Strategy

Marketing • by: Martha Herdendorf

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that work days are busy, and it's hard to commit time to listening to webinars so we're going to highlight our recent events here on our blog. 

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Mar 24 2017
Target

All Around Marketing

Marketing • by: Jim Bernthal

With the advent of digital marketing the term "In-bound" marketing has become popular in describing how "Content Marketing" works. However, there is some debate about exactly what is considered "In-bound" Marketing and the reverse of out-bound marketing.

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Mar 10 2017
AssemblyChairs

6 Trade Show Do’s You Should Know About

Seminars-and-events • by: Martha Herdendorf

The best advice to prepare for a big trade show is to be organized and get ready well ahead of the show. There are a lot of moving pieces and parts to pulling off an event like this, so having a solid strategy is key.

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