In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap. While SEO is a narrower and more technical practice, compared to the broader and more holistic approach of content marketing, successful content marketing requires SEO support and SEO endeavors are made possible through content marketing. Let's take a look at how these two digital marketing strategies intermingle.
Creating impactful meta data such as title tags and meta descriptions can be intimidating for ecommerce websites, especially if there are thousands of products in their inventory. It might seem as if a legion of seo specialists dedicating dozens of hours would be needed to create consistent, targeted meta data but the truth is far more simple. This guide will provide product merchandisers and in-house marketing specialists with the tools they will need to tackle this daunting task. While this is a fairly straightforward process for product pages, this guide will offer considerations and guidance that will complement the skill set and knowledge of the people who work with these products on a day-to-day basis.
Marketing • by: Steven Bauer
The fourth quarter of the year is a really big deal in B2C retail circles with Black Friday, Cyber Monday and all that goes with the December Holidays. The general thought is that it is not so much with B2B companies. But maybe it should be.
A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels.
Back in May, Google introduced an entirely new way their search ads are laid out. Rather than the traditional 25 character headline with two, 35-character description lines, we now have two, 30-character headlines and one, 80-character description line, giving us nearly 50 percent more text in our ads. This is the first major change in text ad format since AdWords began over 15 years ago.
For the past 18 years, the city of Milwaukee has been holding a charity event called Milwaukee Empty Bowls; an all-volunteer, non-profit organization with a goal of raising hunger awareness. All of the proceeds go to help fund food pantries and meal programs throughout Milwaukee. This month, members of the Top Floor team participated in the event.
Many of us in marketing can often be frustrated with the lack of support we get from management or ownership. We are aware of how much the Internet and advances in technology are complicating things, but it often seems our bosses don't get it.
Social-media • by: Martha Herdendorf
Not all social channels are right for every company. Choosing them correctly is an important step in making certain you are reaching your desired audience. There are many factors you should take into account when choosing, and it's okay to be picky. Doing social the right way takes time, and quality is definitely better than quantity in this case.
Putting together a marketing plan is a challenge most businesses struggle with. The key to creating a winning digital marketing plan is to start by asking the right questions. Before you can define your marketing strategy for the year, it is important to ask yourself these questions.
Dynamic Search Ads (DSAs) are text ads that function just like any-other keyword-based text ad in your account. Google will match user searches with relevant information it collects from a scan of your site (or designated parts of your site). Learn how DSAs can improve your account!
We are all visual creatures and we can process visual information almost instantly. Imagery can be a powerful way to capture your audience, as well as differentiate your product from the competition. Learn how to use imagery to improve your website.
Content marketing is the new digital advertising. Your target audience is tired of ads. They want something more challenging, interesting, and worthwhile. You want to present content that will make your audience a better them. Create content that gives the user a better understanding of your company and your approach, allowing them to qualify themselves before they reach out.
Search engine optimization has progressed exponentially in the last decade and has become a staple in marketing efforts everywhere. Here are a few things your boss should know about SEO and how it fits into your marketing efforts.
We already know about the big ones like Facebook, Twitter, Instagram and LinkedIn but what else is out there and why should you care? Read on to learn about the emerging social platforms that are picking up steam.
At Top Floor, we're passionate about elevating results for our clients -- and one of the ways we do that is by offering a webinar and seminar series (free of charge) covering the topics that are top-of-mind for progressive digital marketers. Missed one of our events in Q1 and Q1? Browse the list below to learn key takeaways, view the recording, and download the slide decks.