One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy for the user to reach their desired result.
We're passionate about elevating results for our clients, which is why we're always coming up with informative topics for our seminar series that we share, free of charge! If you happened to miss out on any of our recent events, we thought it'd be great to compile a list where you can easily access them.
Happy Holidays! If you've been following along on our social channels, we've been sharing our top twelve tips for digital marketing success over the past few weeks. This blog serves as a roundup of all of those tips, including even more information! We hope you enjoy!
Community-service • by: Martha Herdendorf
We're inching closer to Christmas every day, and the team at Top Floor is really feeling the spirit. Involvement in the community is a very important part of our culture, and we were proud to participate in something that helps others.
Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter Ranstad. Sales and marketing often come hand in hand within an organization although their roles are very different.
In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap. While SEO is a narrower and more technical practice, compared to the broader and more holistic approach of content marketing, successful content marketing requires SEO support and SEO endeavors are made possible through content marketing. Let's take a look at how these two digital marketing strategies intermingle.
Creating impactful meta data such as title tags and meta descriptions can be intimidating for ecommerce websites, especially if there are thousands of products in their inventory. It might seem as if a legion of seo specialists dedicating dozens of hours would be needed to create consistent, targeted meta data but the truth is far more simple. This guide will provide product merchandisers and in-house marketing specialists with the tools they will need to tackle this daunting task. While this is a fairly straightforward process for product pages, this guide will offer considerations and guidance that will complement the skill set and knowledge of the people who work with these products on a day-to-day basis.
Marketing • by: Steven Bauer
The fourth quarter of the year is a really big deal in B2C retail circles with Black Friday, Cyber Monday and all that goes with the December Holidays. The general thought is that it is not so much with B2B companies. But maybe it should be.
A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels.
Back in May, Google introduced an entirely new way their search ads are laid out. Rather than the traditional 25 character headline with two, 35-character description lines, we now have two, 30-character headlines and one, 80-character description line, giving us nearly 50 percent more text in our ads. This is the first major change in text ad format since AdWords began over 15 years ago.
For the past 18 years, the city of Milwaukee has been holding a charity event called Milwaukee Empty Bowls; an all-volunteer, non-profit organization with a goal of raising hunger awareness. All of the proceeds go to help fund food pantries and meal programs throughout Milwaukee. This month, members of the Top Floor team participated in the event.
Many of us in marketing can often be frustrated with the lack of support we get from management or ownership. We are aware of how much the Internet and advances in technology are complicating things, but it often seems our bosses don't get it.
Social-media • by: Martha Herdendorf
Not all social channels are right for every company. Choosing them correctly is an important step in making certain you are reaching your desired audience. There are many factors you should take into account when choosing, and it's okay to be picky. Doing social the right way takes time, and quality is definitely better than quantity in this case.
Putting together a marketing plan is a challenge most businesses struggle with. The key to creating a winning digital marketing plan is to start by asking the right questions. Before you can define your marketing strategy for the year, it is important to ask yourself these questions.
Not surprisingly, email marketers obsess over the subject line more than any other part of an email...by far. Learn more about how to perfect the subject line of your email.
Dynamic Search Ads (DSAs) are text ads that function just like any-other keyword-based text ad in your account. Google will match user searches with relevant information it collects from a scan of your site (or designated parts of your site). Learn how DSAs can improve your account!