At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that work days are busy, and it's hard to commit time to listening to webinars so we're going to highlight our recent events here on our blog.
With the advent of digital marketing the term "In-bound" marketing has become popular in describing how "Content Marketing" works. However, there is some debate about exactly what is considered "In-bound" Marketing and the reverse of out-bound marketing.
The best advice to prepare for a big trade show is to be organized and get ready well ahead of the show. There are a lot of moving pieces and parts to pulling off an event like this, so having a solid strategy is key.
This is the final part in our Partnership Series. We hope you enjoyed each one, and please reach out if you have questions!
Client-service • by: Len Lamberg
The big mistake that the people in the Emerald City made was thinking that Wizard knew something special, something that they couldn't know themselves.
Do not to fear the knock on the door, but see what's needed in the larger marketplace and help the whole community grow. By making a better web experience (think finding real solutions, learning, exploring) for everyone, we know that we're helping our clients be more profitable.
Rules are great for traffic intersections. In business, they're also OK for getting suppliers aligned with your business practices: rules for delivery, for packaging, for running an efficient operation. But, when it comes to driving sales and growing your business, rules might be more of a problem than a help.
In your every day life, how many times do you think, "Oh, I'll just Google it"? Probably a lot, right? Well, you're not alone. According to the Content Marketing Institute, 93% of online experiences begin with search - meaning companies really need to be cognizant of using the latest and best practices when it comes to digital marketing and optimization.
One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy for the user to reach their desired result.
We're passionate about elevating results for our clients, which is why we're always coming up with informative topics for our seminar series that we share, free of charge! If you happened to miss out on any of our recent events, we thought it'd be great to compile a list where you can easily access them.
Happy Holidays! If you've been following along on our social channels, we've been sharing our top twelve tips for digital marketing success over the past few weeks. This blog serves as a roundup of all of those tips, including even more information! We hope you enjoy!
Community-service • by: Martha Herdendorf
We're inching closer to Christmas every day, and the team at Top Floor is really feeling the spirit. Involvement in the community is a very important part of our culture, and we were proud to participate in something that helps others.
Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter Ranstad. Sales and marketing often come hand in hand within an organization although their roles are very different.
In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap. While SEO is a narrower and more technical practice, compared to the broader and more holistic approach of content marketing, successful content marketing requires SEO support and SEO endeavors are made possible through content marketing. Let's take a look at how these two digital marketing strategies intermingle.
Creating impactful meta data such as title tags and meta descriptions can be intimidating for ecommerce websites, especially if there are thousands of products in their inventory. It might seem as if a legion of seo specialists dedicating dozens of hours would be needed to create consistent, targeted meta data but the truth is far more simple. This guide will provide product merchandisers and in-house marketing specialists with the tools they will need to tackle this daunting task. While this is a fairly straightforward process for product pages, this guide will offer considerations and guidance that will complement the skill set and knowledge of the people who work with these products on a day-to-day basis.
Marketing • by: Steven Bauer
The fourth quarter of the year is a really big deal in B2C retail circles with Black Friday, Cyber Monday and all that goes with the December Holidays. The general thought is that it is not so much with B2B companies. But maybe it should be.