May 24 2016
curtis meins top floor

The Top Floor team is passionate about elevating results - with our clients, within our four walls, and with our community.   Some of our team members you may "know" from their blogs and social media activity, even if you haven't had the opportunity to meet them in person yet.

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May 23 2016
top floor seminar

Highlights from our Q1/Q2 Seminar Series

Seminars-and-events • by: Andrea Tarrell

At Top Floor, we're passionate about elevating results for our clients -- and one of the ways we do that is by offering a webinar and seminar series (free of charge) covering the topics that are top-of-mind for progressive digital marketers. Missed one of our events in Q1 and Q1? Browse the list below to learn key takeaways, view the recording, and download the slide decks.

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May 20 2016

Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is Arlington Plating. By leveraging principles of conversion-centric design, Arlington Plating has achieved some seriously impressive results.

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May 10 2016
i love pancakes

The First Pancake

Marketing • by: Sarah Kloth

You wake up, turn the stove on, prep the batter and get ready to make some mouth-watering breakfast. The wafting aroma of newborn pancakes and fresh blueberries fills the room. You choke on your second breath and feel the harsh tickle in your nose. The sizzling mixture of butter and batter quickly turns into a burning mess. You did it again - you burnt the first pancake.

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Apr 18 2016
playing catch up

Manufacturing lags behind many industries in evolving the way it appeals to its customers. Many a manufacturing CEO is rationalizing his or her dismal digital presence by saying: "Well, my competitors aren't doing much either."

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Apr 15 2016
tape measure png

Metrics that Matter for Social Media

Social-media • by: Sarah Kloth

Our tagline at Top Floor is "elevating results" and although it might sound cheesy, it's what makes us most excited about working with our clients day in and day out.  We encourage the marketers we work with to look at their campaigns and programs like a scientist - see what the data is telling us, develop hypotheses and test them, a

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Apr 14 2016
eric clark top floor

 The Top Floor team is passionate about elevating results - with our clients, within our four walls, and with our community.   Some of our team members you may "know" from their blogs and social media activity, even if you haven't had the opportunity to meet them in person yet.

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Mar 31 2016
expenses

80% of CEOs don't trust marketers. Yet 91% do trust CIOs and CFOs. This often stems from the fact that marketers are disconnected from the financial realities of the business. Higher click-through-rates, better landing page conversions, lower bounce rates are all great - but what matters most is knowing what's really driving sales.

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Mar 29 2016
Johnny Depp

Imagine this: You're a Sales Manager at a manufacturing company that designs and builds products for a highly competitive industry (sound familiar?). The product your company manufactures is, in fact, a meticulously-designed, bullet-proof piece of engineering genius - nay, art...

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