Feb 10 2015
Top 3 Reasons for Responsive Design

Top 3 Reasons Your Website Should Be...

Responsive-design • by: Cindee Anhalt

Unlike some changes in digital marketing, RWD (Responsive Web Design) is far from last year's news! Responsive design reformats your website pages based on the mobile device that your visitors are using

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Feb 04 2015
Remarketing 101

Remarketing 101

PPC • by: Jason Turowski

You've visited a site and now their ads are popping up on other sites you visit. They are remarketing to you, find out what that means and how you can remarket too.

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Jan 21 2015
Google Responsive Site on Phone

The Best Reason Yet To Make Your Website...

Responsive-design • by: Eric Vallee

Many people have been telling website owners that they should consider making their website responsive, which means that the website can change its display configuration based on the device in which it is being accessed.  There have been many supporting arguments for responsive: higher click through rate, improved customer experience, better branding, etc.

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Dec 17 2014
Mobile Ad Campaigns

Create Mobile PPC Campaigns That Rock

PPC • by: Joe Martinez

Mobile usage in search marketing is on the rise with no signs of slowing down. There is no excuse for paid search marketers to be ignoring this channel in their accounts.

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Dec 11 2014

What Does A Solid Marketing Strategy Look...

Marketing • by: Jim Bernthal

If you are like most business owners, CEO's, and sales reps - you want to see "more quality leads" from your marketing investments. A solid marketing strategy will do that. At the same time, it will also help you increase conversion rates and protect margins. In other words, a solid marketing strategy can help you generate more quality leads and close a higher percentage of the business you pursue without cutting prices.

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Dec 03 2014

Does Your Marketing Partner Understand Your...

Industrial-marketing • by: Eric Vallee

Search marketing companies often brag about providing you keywords with number one rankings or bringing in more search traffic for your website..  Certainly those are important aspects of search marketing.

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Sep 08 2014
Top Floor Careers

What Every CEO Should Know About Digital...

Analytics • by: Joe Martinez

Think of the last time you shared something you saw in a newspaper or yellow page. Now think of the last time you shared a YouTube video or website link. We live in a digital world, and your business NEEDS to be a part of it. So Mr. or Ms. CEO, here are some things you need to know about digital marketing.

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Aug 29 2014
Psychology of Landing Page - Follow the path

What Is A Landing Page And Why Should You...

Conversion • by: Ben Pipkin

Dedicated landing pages are an important tool for your paid search and/or email campaigns. It's amazing to me how many companies are still dropping visitors on their homepage, instead of creating a dedicated landing page to match the offer.

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Aug 08 2014

New vs. Returning Visits Showdown

Analytics • by: Cindee Anhalt

Before I get into the nitty gritty details, I want to make sure that you have a Google Analytics account and have the analytics code implemented on your website. If not, then check out Getting Started with Analytics. Here we go: When a user enters your website, a first-party cookie (aka: a unique visitor cookie which is used to collect Google Analytics data) is issued by the website being visited.

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Jul 31 2014

Assisted Conversions: Understanding...

Conversion • by: Jason Turowski

Think of the last high cost item you purchased. Did you know exactly what you were looking for? Did you buy it as soon as you saw it? Or did you search through multiple websites and stores to see which one had the better price? Or which one offered a better shipping rate? Online shoppers have multiple touch points with websites or stores before they decide to make a final purchase.

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Jul 23 2014
Find your target audience with PPC

When it comes to online advertising, one of the top points of frustration for clients and prospects is the visibility of their chief competitors. Whether the performance of other advertisers in the marketplace is due to skill, luck, or both, there are strategies that can maximize your returns no matter who is sitting at the table.

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