You hear this all over marketing & advertising articles, your marketing director uses this phrase all the time, but you're not quite sure what it means or don't see the value in spending more time on your website.
When it comes to design and content marketing, the "chicken and the egg" debate often comes up. In what situation is it necessary to have a solid design strategy before you can put forth any marketing efforts? And when do you need some killer content ideas first to then team up with a designer? While every case varies, from new website proposals to social media strategy, the most powerful output comes when both the visionary and the wordsmith collaborate. The process is never linear, but a fluid conversion between both sides.
Browsers to warn users that connections are not secure if you continue to use the unencrypted HTTP protocol on your website.It should come as no surprise to anyone that the main players in the Internet world want every web page to be more secured.
Why can't I edit my Facebook links anymore in ad manager? Over the past year or so Facebook noted a trend: people were creating websites that appeared to contain legitimate (often sensational) news articles along with lots of ad space.
To effectively market your company, you have to start by understanding your audience. So how do we go about doing that?
What Types of Content Marketing Should I Use?Failing to diversify proves to be one of the most common marketing mistakes made when it comes to content and inbound marketing. Many organizations place all of their eggs into one basket - typically a blog.
While frequently viewed as a tool for B2C companies, social media platforms often prove themselves useful in B2B marketing efforts. Read more to find out how to structure a successful inbound campaign.
Every day customers are bombarded with businesses on social media fighting for their attention.
There is a long running debate between digital marketing specialists about "which is better", PPC or SEO. You can find countless articles on the subject comparing and contrasting the two, weighing their advantages and disadvantages side by side.
Content • by: Morgan Kloth
Before information could be accessed online, the buyer's voyage was often sales driven, with a skilled professional relaying product or service information to their prospective purchaser. Today, about 90% of this voyage is performed by the buyer themselves in the online arena.
Without the proper context and in the hands of a gifted story-teller, data can be used to support or refute any position. So at the end of the day, how do you know that your digital marketing efforts have been successful?
Sometimes you just have to say "Yes" - even when you don't really want to.There is something special about the Dads in our world. They are there to lay down the law when Mom's word isn't really what you want to hear.
One of the most difficult tasks marketers and business owners alike are facing in 2017 is how to stand out in an ever-increasing amount of internet clutter, as digital advertising becomes the fastest growing advertising segment.
We're featuring another webinar on our blog today - this is the first in a series of three webinars on Email Marketing. Get all of the basics with this great overview of email marketing directly from one of our specialists.This week's featured webinar is: Email Marketing 101
In April, one of our developers, Tony, traveled to Baltimore for DrupalCon 2017. Tony specializes in the development of the Drupal sites we build here at Top Floor and he is always invested in learning more about the changes happening at Drupal.
At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard to commit time to listening to webinars so we're going to highlight our recent events here on our blog.