As evidenced by prehistoric humans in caves in France, we are compelled to tell our stories. It's just a part of what makes us humans. Use imagery and video to help tell your story.
Pay Per Click advertising is an effective way to target an audience looking for a specific job opening. You only pay when someone chooses to learn more about the job.
Google AdWords already gives PPC advertisers a ton of data that they can use to optimize accounts, and segmenting brings more clarity to the data.
When you are responsible for managing a search marketing campaign it's absolutely essential that you establish regular, effective communication with your key stakeholders. It keeps everyone apprised of your work, shares the impact of your efforts and allows you to establish expectations.
"If you build it they will come." The line worked for Kevin Costner in Field of Dreams but relying on that phrase off the set can prove to be disastrous when it comes to launching a new website.
Most marketers recognize that being found on search engines is important. However, what many do not understand is the difference between having a site that is professionally optimized for search engine visibility vs. just being search engine friendly
Google Analytics is a wonderful tool that allows you to track the performance of your website. Here's 5 metrics you should be monitoring.
Unlike some changes in digital marketing, RWD (Responsive Web Design) is far from last year's news! Responsive design reformats your website pages based on the mobile device that your visitors are using
You've visited a site and now their ads are popping up on other sites you visit. They are remarketing to you, find out what that means and how you can remarket too.
Many people have been telling website owners that they should consider making their website responsive, which means that the website can change its display configuration based on the device in which it is being accessed. There have been many supporting arguments for responsive: higher click through rate, improved customer experience, better branding, etc.