Feb 14 2017

Do not to fear the knock on the door, but see what's needed in the larger marketplace and help the whole community grow. By making a better web experience (think finding real solutions, learning, exploring) for everyone, we know that we're helping our clients be more profitable.

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Feb 07 2017

Rules are great for traffic intersections. In business, they're also OK for getting suppliers aligned with your business practices: rules for delivery, for packaging, for running an efficient operation. But, when it comes to driving sales and growing your business, rules might be more of a problem than a help.

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Jan 23 2017

SEO Strategy in 2017: Let Me Google That

SEO • by: Martha Herdendorf

In your every day life, how many times do you think, "Oh, I'll just Google it"? Probably a lot, right? Well, you're not alone. According to the Content Marketing Institute, 93% of online experiences begin with search - meaning companies really need to be cognizant of using the latest and best practices when it comes to digital marketing and optimization.

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Jan 19 2017

Oh... That Was A Link?

Web and UX Design • by: Melanie Helgerson

One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy for the user to reach their desired result.

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Dec 30 2016

Highlights from our Q3/Q4 Seminar Series

Seminars-and-events • by: admin

We're passionate about elevating results for our clients, which is why we're always coming up with informative topics for our seminar series that we share, free of charge! If you happened to miss out on any of our recent events, we thought it'd be great to compile a list where you can easily access them.

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Dec 23 2016

12 Days of Digital Marketing Tips

Marketing • by: Martha Herdendorf

Happy Holidays! If you've been following along on our social channels, we've been sharing our top twelve tips for digital marketing success over the past few weeks. This blog serves as a roundup of all of those tips, including even more information! We hope you enjoy!

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Dec 20 2016

Top Floor Volunteers to Help Fight Hunger with Feeding America

Community-service • by: Martha Herdendorf

We're inching closer to Christmas every day, and the team at Top Floor is really feeling the spirit. Involvement in the community is a very important part of our culture, and we were proud to participate in something that helps others.

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Dec 16 2016

Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter Ranstad. Sales and marketing often come hand in hand within an organization although their roles are very different.

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Dec 09 2016
Content and SEO

In successful digital strategies, content marketing and SEO are integrated efforts. While there are certainly differentiating factors in both disciplines, there is also a lot of overlap. While SEO is a narrower and more technical practice, compared to the broader and more holistic approach of content marketing, successful content marketing requires SEO support and SEO endeavors are made possible through content marketing. Let's take a look at how these two digital marketing strategies intermingle.

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Dec 02 2016

Creating impactful meta data such as title tags and meta descriptions can be intimidating for ecommerce websites, especially if there are thousands of products in their inventory. It might seem as if a legion of seo specialists dedicating dozens of hours would be needed to create consistent, targeted meta data but the truth is far more simple. This guide will provide product merchandisers and in-house marketing specialists with the tools they will need to tackle this daunting task. While this is a fairly straightforward process for product pages, this guide will offer considerations and guidance that will complement the skill set and knowledge of the people who work with these products on a day-to-day basis.

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Nov 18 2016
marketing calendar

The Importance Of A Digital Strategy

Marketing • by: Sarah Kloth

A digital marketing plan is an essential tool for your business. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels.

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Nov 11 2016

Back in May, Google introduced an entirely new way their search ads are laid out. Rather than the traditional 25 character headline with two, 35-character description lines, we now have two, 30-character headlines and one, 80-character description line, giving us nearly 50 percent more text in our ads. This is the first major change in text ad format since AdWords began over 15 years ago.

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Oct 27 2016
Milwaukee Empty Bowls

Top Floor Attends Milwaukee Empty Bowls

Community-service • by: Melanie Helgerson

For the past 18 years, the city of Milwaukee has been holding a charity event called Milwaukee Empty Bowls; an all-volunteer, non-profit organization with a goal of raising hunger awareness. All of the proceeds go to help fund food pantries and meal programs throughout Milwaukee. This month, members of the Top Floor team participated in the event.

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Oct 24 2016
Digital Marketing

Many of us in marketing can often be frustrated with the lack of support we get from management or ownership. We are aware of how much the Internet and advances in technology are complicating things, but it often seems our bosses don't get it.

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