Sep 08 2014
Top Floor Careers

What Every CEO Should Know About Digital...

Analytics • by: Joe Martinez

Think of the last time you shared something you saw in a newspaper or yellow page. Now think of the last time you shared a YouTube video or website link. We live in a digital world, and your business NEEDS to be a part of it. So Mr. or Ms. CEO, here are some things you need to know about digital marketing.

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Aug 29 2014
Psychology of Landing Page - Follow the path

What Is A Landing Page And Why Should You...

Conversion • by: Ben Pipkin

Dedicated landing pages are an important tool for your paid search and/or email campaigns. It's amazing to me how many companies are still dropping visitors on their homepage, instead of creating a dedicated landing page to match the offer.

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Aug 08 2014

New vs. Returning Visits Showdown

Analytics • by: Cindee Anhalt

Before I get into the nitty gritty details, I want to make sure that you have a Google Analytics account and have the analytics code implemented on your website. If not, then check out Getting Started with Analytics. Here we go: When a user enters your website, a first-party cookie (aka: a unique visitor cookie which is used to collect Google Analytics data) is issued by the website being visited.

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Jul 31 2014

Assisted Conversions: Understanding...

Conversion • by: Jason Turowski

Think of the last high cost item you purchased. Did you know exactly what you were looking for? Did you buy it as soon as you saw it? Or did you search through multiple websites and stores to see which one had the better price? Or which one offered a better shipping rate? Online shoppers have multiple touch points with websites or stores before they decide to make a final purchase.

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Jul 23 2014
Find your target audience with PPC

When it comes to online advertising, one of the top points of frustration for clients and prospects is the visibility of their chief competitors. Whether the performance of other advertisers in the marketplace is due to skill, luck, or both, there are strategies that can maximize your returns no matter who is sitting at the table.

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Jul 02 2014

Top 3 Benefits of Combining SEO and PPC

Conversion • by: Ben Page

There is a lot of controversy about whether organic or paid digital marketing channels provide the best return for businesses. This debate continues even within the search marketing community, and each side claims a number of well-known and respected proponents.

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Jun 30 2014

Every company should claim their company's name on Twitter - even if you don't plan on tweeting. The biggest reason is to claim your company's name before someone else does. But there are other reasons, which I will cover in this blog post.

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May 08 2014

Conversion Tracking Within Google AdWords

Analytics • by: Ben Page

Measuring the Effectiveness of your PPC AdvertisingWith the recent changes to popular naming conventions within AdWords, as well as the updates to the methods used for measuring conversions themselves, I thought a fresh look at the way we measure conversions within the dashboard was in order. A pre-requisite for tracking within AdWords is to make sure that:

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Apr 15 2014

Is your marketing plan scoring ROI points,...

Content-marketing • by: Top Floor Admin

Readers of this blog, by and large, are marketing people. You understand that marketing is an investment that can pay significant returns. However, many of you report to non-marketing people who may regard marketing as an expense. This post is for you. It's going to help you explain to your boss why investing in marketing is a really profitable idea.

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Apr 09 2014

Google Pulling Paid Search Keyword Data From...

Analytics • by: Justin Kerley

According to this report posted by Search Engine Land, several sources are reporting that Google is going to stop passing paid search keyword data to analytics, replacing it with the dreaded (not provided).

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Apr 04 2014

Salespeople Are an Untapped Resource For...

Content • by: Eric Vallee

Salespeople are an integral part of any organization. They generate leads, manage relationships, and help ensure the company continually generates revenue. They are also are on the front line with most companies' end-users. Because of that, they can be an excellent resource for expanding the content on your website.

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Mar 26 2014

SEO Versus Engagement Metrics: Correlation...

Analytics • by: Justin Kerley

Recently, one of the SEO specialists here at Top Floor pointed out that he was seeing a correlation between engagement metrics, specifically Average Visit Duration, and SEO success. That is, in sites that are experiencing growth in Organic Traffic, a corresponding increase in Average Visit Duration was apparent.

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Mar 12 2014

10 Guidelines to Creating a Social Media...

Content-marketing • by: Cal Fidler

Writing a social media policy is similar to writing a will. Everyone needs to have one, it is important to make sure it includes all of the necessary legal components, and most people do not have one when it is needed.

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Jan 15 2014

In 2014, investing in a cohesive content marketing strategy is essential to your overall marketing strategy. According to "B2B Content Marketing: Benchmarks, Budgets and Trends-North America," 78% of content marketers believe that custom content is the future of marketing.

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