"Marketing Automation" is (and has been for a while) a white hot buzzword in the marketing community.
The Top Floor team is passionate about elevating results - with our clients, within our four walls, and with our community. Some of our team members you may "know" from their blogs and social media activity, even if you haven't had the opportunity to meet them in person yet.
If you're a content marketer, you've probably experienced blogger's block at one point or another. What do I write about? What is even left to say?
One of the ways that we "elevate results" for our team at Top Floor is by commuting to continuous education. To that end, our crew rolled into the BMA Milwaukee meeting 7 deep last week for a sold out seminar on co-creation. "What the heck is co-creation?" you might be thinking. "Is this some newfangled marketing buzzword I need to add to my autocorrect?"
Over the holidays. I finished reading the Challenger Customer by the CEB team, and it's packed with great insight on how B2B sales landscape is changing. One term that they threw out there that I just loved was the "one pizza rule." The concept is this: if a team needs more than one pizza to feed it, it's probably too large to be effective at making major decisions.
"Cavemen worked together. Did they call it integration?" - Victor Lee, senior vice president of global digital marketing at Hasbro, during keynote presentation at ClickZ Chicago 2015.
Elevating results is what we're all about at Top Floor, and we love to celebrate when our clients successfully take their marketing program to a new level. Our latest cause for champagne popping is Berntsen International, a manufacturer who saw double digit increases in their results and drastically lower costs per lead by adding Bing advertising to their marketing program.
Time to ring in another year! If you're the resolution type, you might be mustering the willpower to hit the gym or say no to the last of the Christmas cookies.But what about your marketing program? What can you commit to doing differently to up the ante in the coming year?
Last month, the Drupal project released the biggest update ever to their content management platform - and we're eager to put the new features to work elevating results for our clients!
Social media marketing can actually be more valuable for a B2B company than B2C. We'll tell you why.