Just like SEO and PPC, marketers on Twitter are looking for ways to stand out from their competition. What is the easiest way accomplish this? Twitter Cards.
Many people have been telling website owners that they should consider making their website responsive, which means that the website can change its display configuration based on the device in which it is being accessed. There have been many supporting arguments for responsive: higher click through rate, improved customer experience, better branding, etc.
Upspring.comA social media aggregator site that focuses on relationship building.
If you are like most business owners, CEO's, and sales reps - you want to see "more quality leads" from your marketing investments. A solid marketing strategy will do that. At the same time, it will also help you increase conversion rates and protect margins. In other words, a solid marketing strategy can help you generate more quality leads and close a higher percentage of the business you pursue without cutting prices.
Search marketing companies often brag about providing you keywords with number one rankings or bringing in more search traffic for your website.. Certainly those are important aspects of search marketing.
Think of the last time you shared something you saw in a newspaper or yellow page. Now think of the last time you shared a YouTube video or website link. We live in a digital world, and your business NEEDS to be a part of it. So Mr. or Ms. CEO, here are some things you need to know about digital marketing.
Dedicated landing pages are an important tool for your paid search and/or email campaigns. It's amazing to me how many companies are still dropping visitors on their homepage, instead of creating a dedicated landing page to match the offer.
Before I get into the nitty gritty details, I want to make sure that you have a Google Analytics account and have the analytics code implemented on your website. If not, then check out Getting Started with Analytics. Here we go: When a user enters your website, a first-party cookie (aka: a unique visitor cookie which is used to collect Google Analytics data) is issued by the website being visited.
Think of the last high cost item you purchased. Did you know exactly what you were looking for? Did you buy it as soon as you saw it? Or did you search through multiple websites and stores to see which one had the better price? Or which one offered a better shipping rate? Online shoppers have multiple touch points with websites or stores before they decide to make a final purchase.
When it comes to online advertising, one of the top points of frustration for clients and prospects is the visibility of their chief competitors. Whether the performance of other advertisers in the marketplace is due to skill, luck, or both, there are strategies that can maximize your returns no matter who is sitting at the table.
There is a lot of controversy about whether organic or paid digital marketing channels provide the best return for businesses. This debate continues even within the search marketing community, and each side claims a number of well-known and respected proponents.
Every company should claim their company's name on Twitter - even if you don't plan on tweeting. The biggest reason is to claim your company's name before someone else does. But there are other reasons, which I will cover in this blog post.
Measuring the Effectiveness of your PPC AdvertisingWith the recent changes to popular naming conventions within AdWords, as well as the updates to the methods used for measuring conversions themselves, I thought a fresh look at the way we measure conversions within the dashboard was in order. A pre-requisite for tracking within AdWords is to make sure that: