May 25 2017
Man in hat

Webinar Highlight: Paid Search 101

PPC • by: Steven Bauer

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard to commit time to listening to webinars so we're going to highlight our recent events here on our blog. 

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May 05 2017
Notebook - Planning

Webinar Highlight: Website Planning: Defining Your Goals & Needs

Web & Responsive Design • by: Martha Herdendorf

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that workdays are busy, and it's hard to commit time to listening to webinars so we're going to highlight our recent events here on our blog. 

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May 02 2017
Child with questionmarks

5 Basic Questions You Should Be Asking About Your Website

Web & Responsive Design • by: Martha Herdendorf

Do you have a responsive website? More than 50% of all searches were done on mobile devices last year. With an increasing amount of web traffic coming in from different sources, it is essential that your website is optimized for usage to improve you user-experience and functionality.

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Apr 21 2017
Chalkboard Strategy

Webinar Highlight: The Importance of a Digital Strategy

Marketing • by: Martha Herdendorf

At Top Floor, we believe that continued education is incredibly important, which is why we're always planning and expanding our webinar series. We understand that work days are busy, and it's hard to commit time to listening to webinars so we're going to highlight our recent events here on our blog. 

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Mar 24 2017
Target

All Around Marketing

Marketing • by: Jim Bernthal

With the advent of digital marketing the term "In-bound" marketing has become popular in describing how "Content Marketing" works. However, there is some debate about exactly what is considered "In-bound" Marketing and the reverse of out-bound marketing.

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Mar 10 2017
AssemblyChairs

6 Trade Show Do’s You Should Know About

Seminars-and-events • by: Martha Herdendorf

The best advice to prepare for a big trade show is to be organized and get ready well ahead of the show. There are a lot of moving pieces and parts to pulling off an event like this, so having a solid strategy is key.

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Feb 14 2017
BreakingBad

Do not to fear the knock on the door, but see what's needed in the larger marketplace and help the whole community grow. By making a better web experience (think finding real solutions, learning, exploring) for everyone, we know that we're helping our clients be more profitable.

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Feb 07 2017
ReginaGeorge

Rules are great for traffic intersections. In business, they're also OK for getting suppliers aligned with your business practices: rules for delivery, for packaging, for running an efficient operation. But, when it comes to driving sales and growing your business, rules might be more of a problem than a help.

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Jan 23 2017
Blocks

SEO Strategy in 2017: Let Me Google That

SEO • by: Martha Herdendorf

In your every day life, how many times do you think, "Oh, I'll just Google it"? Probably a lot, right? Well, you're not alone. According to the Content Marketing Institute, 93% of online experiences begin with search - meaning companies really need to be cognizant of using the latest and best practices when it comes to digital marketing and optimization.

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Jan 19 2017
GIrlSquinting

Oh... That Was A Link?

Web and UX Design • by: Melanie Helgerson

One main goal of a successful website is to lead users throughout the site, informing them about the services or products it offers. If the path of the website is clearly laid out, it will be easy for the user to reach their desired result.

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Dec 30 2016
Webinars

Highlights from our Q3/Q4 Seminar Series

Seminars-and-events • by: admin

We're passionate about elevating results for our clients, which is why we're always coming up with informative topics for our seminar series that we share, free of charge! If you happened to miss out on any of our recent events, we thought it'd be great to compile a list where you can easily access them.

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Dec 23 2016
12Days

12 Days of Digital Marketing Tips

Marketing • by: Martha Herdendorf

Happy Holidays! If you've been following along on our social channels, we've been sharing our top twelve tips for digital marketing success over the past few weeks. This blog serves as a roundup of all of those tips, including even more information! We hope you enjoy!

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Dec 20 2016
TopFloorTeam

Top Floor Volunteers to Help Fight Hunger with Feeding America

Community-service • by: Martha Herdendorf

We're inching closer to Christmas every day, and the team at Top Floor is really feeling the spirit. Involvement in the community is a very important part of our culture, and we were proud to participate in something that helps others.

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Dec 16 2016
Gears

Despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, most (60%) aren't unifying their divisions - so says a new report from recruiter Ranstad. Sales and marketing often come hand in hand within an organization although their roles are very different.

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