Okay. We're not quite sure how he got into this mess... but Jim is going to spend Thursday, May 5th locked up in support of a great cause.
Manufacturing lags behind many industries in evolving the way it appeals to its customers. Many a manufacturing CEO is rationalizing his or her dismal digital presence by saying: "Well, my competitors aren't doing much either."
Our tagline at Top Floor is "elevating results" and although it might sound cheesy, it's what makes us most excited about working with our clients day in and day out. We encourage the marketers we work with to look at their campaigns and programs like a scientist - see what the data is telling us, develop hypotheses and test them, a
The Top Floor team is passionate about elevating results - with our clients, within our four walls, and with our community. Some of our team members you may "know" from their blogs and social media activity, even if you haven't had the opportunity to meet them in person yet.
Last month, I went to the Content Marketing Instititute's Intelligent Content Conference, a three-day event geared at addressing the obstacles companies face dealing with large scale content.
80% of CEOs don't trust marketers. Yet 91% do trust CIOs and CFOs. This often stems from the fact that marketers are disconnected from the financial realities of the business. Higher click-through-rates, better landing page conversions, lower bounce rates are all great - but what matters most is knowing what's really driving sales.
Social-media • by: Sarah Kloth
The biggest buzz in digital marketing today is social media marketing and how that will continue to shape the way we promote our businesses. We have seen many examples of B2B companies that have embraced social successfully and have witnessed a transformative effect on their marketing programs.
Imagine this: You're a Sales Manager at a manufacturing company that designs and builds products for a highly competitive industry (sound familiar?). The product your company manufactures is, in fact, a meticulously-designed, bullet-proof piece of engineering genius - nay, art...
The B2B sector has always been notorious for putting marketing efforts on the backburner when compared to its consumer facing counterparts, especially in digital marketing.
Mandrill (owned by MailChimp) is currently one of the tools preferred by many developers to send automated email responses through websites - for example, form submission notifications or sending replacement login information.
Over the past couple years, accordion or tabbed content has become a popular way to simplify pages suffering from "information overload."
I recently had the privilege to represent Top Floor at the 2016 Digital Summit hosted by Marquette University and Laughlin Constable.
The Top Floor team is passionate about elevating results - with our clients, within our four walls, and with our community.
Last week, several members of the Top Floor team attended at WMEP's annual Manufacturing Matters conference in Milwaukee, WI. This year's theme is one that really resonated with us: Taking the Lead.
Elevating results is more than just a tagline to us - it's what we do every day. Our latest client taking their marketing program to the next level is C.H. Coakley. Through strategic SEO and content development, C.H. Coakley has achieved some seriously impressive results!
Late last week, Google confirmed that it will stop showing ads on the right side of desktop search results and will only place ads at the top and/or bottom of the search results page.